WhatsApp Broadcast Message Samples: 60+ Examples That Get Replies

WhatsApp's open rate sits around 98%. That's not a typo. Compare that to email's average of 20-25%, and you start to understand why brands are moving their marketing budgets to WhatsApp.

But a high open rate only matters if the message gets a response. Most WhatsApp broadcasts fail not because nobody opened them, but because the message was generic, too long, or asked nothing specific of the reader.

This post gives you 60+ WhatsApp broadcast message samples built to get replies. Each one is specific, short, and ready to adapt for your business. You'll also see how to send a broadcast, how to avoid getting blocked, and how to measure results.

What Is a WhatsApp Broadcast Message?

A WhatsApp broadcast message is one message sent to many people at once. Each person receives it as a private, one-to-one chat, so recipients can't see who else got it, and their replies come back only to you.

There are two ways to send one. The WhatsApp Business App lets you create a broadcast list of up to 256 contacts, and only people who have saved your number receive it. The WhatsApp Business API, which platforms like Mindlytics use, has no list cap and doesn't need the contact to save your number. It does require the person to have opted in to hear from you, and marketing messages must use a pre-approved template.

Not sure whether to use a broadcast list or a group? Read WhatsApp Broadcast vs WhatsApp Group. Weighing the app against the API? See WhatsApp Business API vs WhatsApp Business App.

How to Use These Examples

Each sample below uses numbered variables ({{1}}, {{2}}) as placeholders. Before you submit one for Meta approval on the WhatsApp Business API:

• Replace descriptive labels with sequential variables
• Provide realistic sample values during submission
• Match the category (Marketing or Utility) to the actual content. Offers and promotions are Marketing. Order updates and confirmations are Utility.

Templates that get rejected usually break one of these rules. If yours does, our template rejection guide shows how to fix it. You can also start from a draft made with the WhatsApp template generator.

Welcome and Opt-in Messages (3)

1. Welcome After Opt-in

Hi {{1}}, welcome to {{2}}! 👋 Thanks for signing up for WhatsApp updates. We'll share offers and order updates here. Reply STOP anytime to opt out.

2. Opt-in Confirmation with Preferences

Hi {{1}}, you're now subscribed to {{2}} updates. What would you like to hear about? Reply 1 for offers, 2 for new arrivals, 3 for order updates only.

3. First Purchase Thank You

Hi {{1}}, thank you for your first order with {{2}}! 🎉 Here's {{3}}% off your next one: {{4}} Use code {{5}}. Valid until {{6}}.

Sales and Promotional Messages (10)

4. Flash Sale Announcement

Hi {{1}}, our biggest sale of the year is live! 🎉 Get up to {{2}}% off sitewide at {{3}}. Sale ends {{4}}. Grab yours before it's gone: {{5}}

5. New Product Launch

Hi {{1}}, {{2}} just dropped something new. Introducing {{3}}: {{4}}. Be among the first to try it: {{5}}

6. Festive Offer

Hi {{1}}, wishing you a happy {{2}}! 🎊 Celebrate with {{3}}% off everything in our store this weekend. Shop now: {{4}} | Use code: {{5}}

7. Limited Stock Alert

Hi {{1}}, just {{2}} units of {{3}} left in stock. Once they're gone, they're gone. Order now: {{4}}

8. Early Access Offer

Hi {{1}}, you're getting early access to our {{2}} sale, before we open it to everyone. Shop from {{3}} to {{4}} at {{5}}. Your exclusive link: {{6}}

9. Bundle Deal

Hi {{1}}, buy {{2}} and get {{3}} free, this week only. It's a great-value bundle: {{4}}

10. Category Sale

Hi {{1}}, all {{2}} are {{3}}% off until {{4}}. Find your favourites here: {{5}}

11. VIP Customer Exclusive

Hi {{1}}, as one of our top customers, you get first access to our {{2}} sale. Shop 24 hours before everyone else: {{3}} This link is exclusive to you and not shared publicly.

12. Price Drop Alert

Hi {{1}}, great news! {{2}} just dropped to ₹{{3}} (was ₹{{4}}). Stock is limited at this price: {{5}}

13. Clearance Sale

Hi {{1}}, we're clearing out old stock to make room for new arrivals. Up to {{2}}% off on selected items while stocks last. Browse the clearance sale: {{3}}

Upsell and Cross-sell Messages (3)

14. Complementary Product

Hi {{1}}, since you bought {{2}}, you might like {{3}}. They work well together. See it here: {{4}}

15. Upgrade Offer

Hi {{1}}, ready to get more from your {{2}}? Upgrade to {{3}} and get {{4}} extra. Offer ends {{5}}: {{6}}

16. Add-on After Order

Hi {{1}}, your order #{{2}} is confirmed. Want to add {{3}} for ₹{{4}}? It ships in the same package. Reply YES to add it.

Cart Recovery and Re-engagement (8)

Selling online? You'll find more store-specific templates in 30 WhatsApp Template Examples for E-commerce.

17. Abandoned Cart Reminder

Hi {{1}}, you left {{2}} in your cart. Still interested? Your cart is saved: {{3}}

18. Cart Expiry Warning

Hi {{1}}, your cart at {{2}} expires in 24 hours. Complete your order before it's gone: {{3}}

19. Cart Recovery with Discount

Hi {{1}}, still thinking about {{2}}? Here's {{3}}% off to help you decide: {{4}} Use code {{5}} at checkout. Offer valid for 48 hours.

20. Low Stock Cart Recovery

Hi {{1}}, heads up: only {{2}} units of {{3}} left in stock. Your cart is saved, but stock may not be: {{4}}

21. Win-Back After 60 Days

Hi {{1}}, it's been a while since your last order! We've added {{2}} new products since you last visited. Here's {{3}}% off to welcome you back: {{4}} | Code: {{5}}

22. Win-Back with a New Collection

Hi {{1}}, our new {{2}} collection just launched, and we thought of you. {{3}} new styles, starting at ₹{{4}}: {{5}}

23. Re-engagement with a Question

Hi {{1}}, we miss you at {{2}}! 👋 Quick question: is there anything we can help you find? Reply and we'll personally recommend something for you.

24. Lapsed Customer Exclusive Offer

Hi {{1}}, we want you back. Here's a {{2}}% discount on your next order, no conditions. Use code {{3}} at {{4}}. Valid until {{5}}.

Order and Transaction Updates (10)

25. Order Confirmed

Hi {{1}}, your order #{{2}} is confirmed! ✅ Total: ₹{{3}} | Expected delivery: {{4}} Track your order: {{5}}

26. COD Confirmation Request

Hi {{1}}, please confirm your Cash on Delivery order #{{2}} for ₹{{3}}. Reply 1 to confirm or 2 to cancel.

27. Order Dispatched

Hi {{1}}, your order #{{2}} has been dispatched! 🚚 Carrier: {{3}} | Tracking: {{4}} Expected delivery: {{5}}

28. Out for Delivery

Hi {{1}}, your order #{{2}} is out for delivery today! Estimated arrival: {{3}}. Please keep ₹{{4}} ready if it's a COD order.

29. Order Delivered

Hi {{1}}, your order #{{2}} has been delivered. 📦 We hope you love it! Any questions? Just reply here.

30. Delivery Delayed

Hi {{1}}, we're sorry. Your order #{{2}} is running {{3}} days behind schedule. New estimated delivery: {{4}}. Track your order: {{5}}

31. Return Pickup Scheduled

Hi {{1}}, your return pickup for order #{{2}} is scheduled for {{3}}. Please keep the item packed and ready between {{4}}.

32. Refund Processed

Hi {{1}}, your refund of ₹{{2}} for order #{{3}} has been processed. Expected credit to {{4}}: {{5}} business days.

33. Service Disruption Notice

Hi {{1}}, we're facing a delay in {{2}} due to {{3}}. We're working on it and expect to be back by {{4}}. We're sorry for the inconvenience. Reply here if you need help.

34. Scheduled Maintenance Notice

Hi {{1}}, {{2}} will be unavailable on {{3}} from {{4}} to {{5}} for scheduled maintenance. No action is needed from you.

Appointment and Reminder Messages (6)

35. Appointment Confirmation

Hi {{1}}, your appointment at {{2}} is confirmed for {{3}} at {{4}}. Reply 1 to confirm or 2 to reschedule.

36. Appointment Reminder (Day Before)

Hi {{1}}, just a reminder: your appointment at {{2}} is tomorrow, {{3}} at {{4}}. Need to reschedule? Reply here or call {{5}}.

37. Appointment Reminder (1 Hour Before)

Hi {{1}}, your appointment is in 1 hour at {{2}}. We look forward to seeing you. 🙂

38. Payment Due Reminder

Hi {{1}}, your payment of ₹{{2}} for {{3}} is due on {{4}}. Pay now to avoid interruption: {{5}}

39. Subscription Renewal Reminder

Hi {{1}}, your {{2}} subscription renews on {{3}} for ₹{{4}}. Update your payment details here if needed: {{5}}

40. Event Reminder

Hi {{1}}, {{2}} is tomorrow at {{3}}. Join link: {{4}} See you there!

Review and Feedback Requests (5)

41. Post-Delivery Review Request

Hi {{1}}, how's your {{2}} treating you? 😊 Would you mind leaving a quick review? It takes 30 seconds and helps other shoppers: {{3}}

42. NPS Survey

Hi {{1}}, on a scale of 0-10, how likely are you to recommend {{2}} to a friend? Reply with your score. We read every one.

43. Photo Review Incentive

Hi {{1}}, share a photo of your {{2}} and get ₹{{3}} off your next order. Upload here: {{4}}

44. Service Feedback

Hi {{1}}, how was your experience with {{2}} today? Reply 1 for Great, 2 for Okay, 3 for Not Happy. We'll follow up on anything below a 3.

45. Google Review Request

Hi {{1}}, thank you for being a {{2}} customer! If you have 2 minutes, a Google review helps us a lot: {{3}} Thanks in advance. 🙏

Loyalty and Milestone Messages (2)

46. Birthday Offer

Hi {{1}}, happy birthday! 🎂 Enjoy {{2}}% off as our gift to you: {{3}} Use code {{4}}. Valid until {{5}}.

47. Loyalty Points Update

Hi {{1}}, you have {{2}} reward points at {{3}}. Redeem them on your next order: {{4}} Points expire on {{5}}.

Back-in-Stock and Waitlist (4)

48. Back in Stock

Hi {{1}}, great news! {{2}} is back in stock! 🎉 Only {{3}} units available. Grab yours before it sells out again: {{4}}

49. Waitlist Notification

Hi {{1}}, you're on the waitlist for {{2}}, and we now have stock. Claim yours in the next 24 hours before we open it to everyone: {{3}}

50. New Arrival Alert

Hi {{1}}, {{2}} just arrived and it's selling fast. New styles, new sizes. Shop now: {{3}}

51. Reorder Reminder (Consumables)

Hi {{1}}, your {{2}} should be running low about now. Time to restock? Reorder in one tap: {{3}}

Educational and Value Content (5)

52. Tip of the Week

Hi {{1}}, here's your {{2}} tip for this week: {{3}} Want more like this? Reply YES and we'll keep them coming.

53. How-to Guide

Hi {{1}}, we put together a quick guide on {{2}}, just for you. Read it here: {{3}}

54. Product Care Tip

Hi {{1}}, quick tip to get the most out of your {{2}}: {{3}} Any questions? Just reply here.

55. Industry Update

Hi {{1}}, something important changed in {{2}} this week. Here's what it means for you: {{3}}

56. Case Study or Success Story

Hi {{1}}, here's how {{2}} used {{3}} to achieve {{4}}. Read the full story: {{5}}

Lead Generation and Qualification (4)

57. Free Consultation Offer

Hi {{1}}, we're offering free {{2}} consultations this week. Only {{3}} slots left. Book yours: {{4}}

58. Free Trial Invitation

Hi {{1}}, {{2}} is offering a free {{3}}-day trial, no credit card needed. Start today: {{4}}

59. Webinar Invitation

Hi {{1}}, you're invited to our free webinar: “{{2}}” Date: {{3}} | Time: {{4}} Register here: {{5}} Spots are limited.

60. Quiz or Assessment

Hi {{1}}, take our 2-minute {{2}} quiz and get a personalised recommendation. Start here: {{3}}

Quick Samples by Industry

The same structure works in any industry: greet by name, give one clear reason, and end with one action. Here are four versions you can adapt. If you send health-related messages, stick to reminders and bookings, and keep medical advice out of broadcasts.

Real Estate

Hi {{1}}, a new {{2}} project in {{3}} just opened for site visits. Book a free visit this weekend: {{4}} Reply here if you'd like the brochure.

Education and Coaching

Hi {{1}}, admissions for {{2}} are open until {{3}}. Attend a free demo class on {{4}}: {{5}} Reply here with your questions.

Clinics and Healthcare

Hi {{1}}, it's time for your {{2}} check-up at {{3}}. Book a slot that suits you: {{4}} Reply here if you need to change your appointment.

Restaurants and Cafes

Hi {{1}}, this weekend at {{2}}: {{3}}. Reserve a table: {{4}} Offer valid until {{5}}.

What Makes These Messages Work

They are specific. "40% off sitewide until Sunday" beats "Big sale on!" because the reader knows exactly what to expect and when to act.

They are short. Every example above fits in 3-5 lines. WhatsApp is not email, so long messages get skimmed or ignored.

They have one call to action. A message that asks the reader to do one thing converts better than a message that asks for three.

They feel personal. Using a name and a product the reader cares about makes a broadcast feel like a 1:1 message.

They give a reason to reply. Questions, confirmations, and rating prompts invite engagement. Broadcasts that invite no reply get no reply.

Common Mistakes That Get No Replies

• A generic first line like "Dear customer" instead of a name and a reason
• Sending to contacts who don't know you or never opted in
• Asking for two or three things in one message
• Writing a wall of text instead of 3-5 short lines
• Not having anyone ready to answer when replies come in

How to Send a WhatsApp Broadcast Message

The steps depend on whether you use the Business App or the API.

With the WhatsApp Business App

1. Open the Broadcast lists option from the app menu.
2. Create a new list and add up to 256 contacts. Only people who saved your number will receive it.
3. Type your message and send it.

With the WhatsApp Business API

1. Import contacts who have opted in. CSV import works on every Mindlytics plan.
2. Create a message template from the samples above and submit it for approval.
3. Choose your audience or a saved segment.
4. Send now or schedule it for later.
5. Track delivery, read, and reply rates for the campaign.

How to Avoid Getting Blocked

Opt-in first, then keep quality high. Recipients who feel spammed will block you, and Meta uses message quality to decide how much you can send.

• Send only to contacts who agreed to hear from you, and keep a record of where and when they opted in.
• Match each message to what they signed up for.
• Keep frequency in check. A common starting point is no more than 2-3 marketing messages per week per contact.
• Make opting out easy, for example by replying STOP.
• Watch block and report rates after every campaign.

For a fuller walkthrough, read How to Run WhatsApp Broadcast Campaigns the Right Way (Without Getting Blocked).

How to Measure Broadcast Performance

Track five numbers for every campaign, then compare campaigns against each other instead of chasing one benchmark.

• Delivered: the share of sends that reached a phone
• Read: the share of delivered messages that were opened
• Replies: the main goal for the samples in this post
• Link clicks: how many people acted on your call to action
• Opt-outs and blocks: an early warning that your message or frequency is off

Test one thing at a time: the first line, the call to action, or the send time. Our India timing data is a good starting point for the send-time test.

What Does a WhatsApp Broadcast Cost?

On the WhatsApp Business API, Meta charges per delivered template message. The rate depends on the message category (marketing, utility, or authentication) and the recipient's country.

Some platforms add their own markup on top of Meta's rate. Mindlytics passes Meta's rates through with zero markup, so you pay what Meta charges and nothing more. See Mindlytics pricing for the current plans.

Sending Broadcasts at Scale with Mindlytics

The samples above are built for the WhatsApp Business API. With Mindlytics, you can:

• Run unlimited broadcast campaigns on paid plans (20 a month on the free Engage plan)
• Segment your list by behaviour, purchase history, or location
• Personalise each message with contact-specific variables
• Track delivery, read, and reply rates per campaign
• Schedule campaigns in advance
• Handle replies in a shared team inbox

Frequently Asked Questions

How many people can I send a WhatsApp broadcast to?

With the WhatsApp Business App, up to 256 contacts per list, and only contacts who have saved your number receive it. With the WhatsApp Business API, there is no list cap and contacts don't need to save your number. Your daily sending limit depends on your Meta messaging tier and message quality.

Do recipients know they received a broadcast?

No. Each message arrives as a private, individual chat. Recipients can't see other recipients.

Can I include images or videos in broadcast messages?

Yes. WhatsApp message templates support image, video, and document headers. Test them against text-only versions to see what your audience responds to.

When should I send WhatsApp broadcasts in India?

For many D2C and e-commerce businesses, 10 AM-12 PM and 6 PM-8 PM IST on Tuesday through Thursday works well. Avoid late nights and Monday mornings. See our full timing data.

How do I avoid getting blocked when sending broadcasts?

Send only to opted-in contacts, keep messages relevant, and limit marketing messages to 2-3 per week per contact. Use the WhatsApp Business API for large volumes, since it gives you delivery controls the Business App does not.

Can I schedule broadcasts in advance?

Yes, with a platform like Mindlytics. You can schedule a campaign for a specific date and time and it goes out automatically.

What is the ideal length for a WhatsApp broadcast message?

3-5 lines for promotional messages. Anything longer loses attention. For transactional messages such as order updates and reminders, keep it factual and under 4 lines.

Do I need Meta approval for broadcast message templates?

On the WhatsApp Business API, yes. Approval depends on the template matching its category and using clear variables. If a template is rejected, our guide explains how to fix it. Broadcast lists in the Business App don't use templates.

Your Next Step

Pick three samples from the categories that fit your business, swap in your own details, and send them to a small opted-in group first. Compare the replies, keep what works, and scale from there.

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